An engineer who started with electronic circuits and went on to build growth systems
Growth Marketing & Digital Transformation Consultant · Media Buyer · Founder of ADMIT NEXUS · Creator of Musa
I studied electrical engineering, majoring in communications and electronics and began my career on construction projects in the UAE. There I moved between project management, site execution, the technical office and quality, and learned that a project succeeds through a clear system, not one person's effort.
Back in Egypt, I carried that conviction into marketing and software, and founded ADMIT to help business owners achieve growth that is measured and lasts.
Today I run ADMIT NEXUS. I created Musa to run the company, together with the ADMIT NEXUS AI Workforce team of more than 100 digital employees in 20 departments. I also teach marketing through ADMIT Learning.
And I am still a practitioner, not only a manager: I buy and run ads myself on every platform, and I build systems and automations with my own hands.
Every stage added a layer
From the engineering site to the boardroom, and from the electronic circuit to the system that runs a company.
- Aug 2023 – nowEgypt
Founder of ADMIT NEXUS and creator of Musa
It started as «Almohandis Office for Advertising & E-Marketing», then ADMIT, then ADMIT NEXUS. I lead strategy, growth and delivery, run ad campaigns myself on every platform, built the G&S growth methodology, and created Musa, who runs the company with more than 100 digital employees.
- Jul 2026 – nowRemote
Founder of ADMIT Learning and M&DM Diploma trainer
A project-based learning system with four levels. Level 1 is running now with the founding cohort, and every unit ends with an applied task and a defended capstone.
- Jan 2022 – Jul 2023Egypt
Freelance digital marketing and design
Content, visual identities and motion graphics, ad campaigns and SEO, and websites on WordPress and Laravel.
- Feb 2020 – Dec 2021Dubai, then Cairo
Co-founder & Head of Operations · Upgrade Technology Systems
A digital services company combining marketing, digital printing and software. I handled general management, finance and the follow-up of software projects.
- Sep 2019 – Nov 2020Abu Dhabi & Dubai
MEP Quality Engineer
Inspected works against drawings and specifications, and managed inspection requests and non-conformance reports through closure, with Ghantoot Group and then Ancient Builders.
- Jan 2017 – Aug 2019Dubai
Assistant Project Manager, then MEP Site & Technical Office Engineer
A full project cycle: planning and follow-up, then leading site execution, then shop drawings and approvals in the technical office.
- 2015 – 2016Egypt
Embedded systems: a course and self-study
After a year of compulsory military service: an embedded systems course, then self-taught C programming, software projects, and helping fellow graduates into the field.
What I master hands-on,
not just what I manage
Marketing & Growth
Company diagnosis and growth paths, buying and running ads myself on every platform, SEO, and ROI measurement.
Software & Systems
Systems and websites with Laravel, SQL, JavaScript, REST and WordPress, with a background in C and embedded systems.
Automation & AI
Automation with n8n and AI agents, plus Musa and the AI Workforce.
Design & Motion
Visual identities, motion graphics and short video. 75 projects on Behance.
Teaching
Designing project-based curricula, and teaching live in the M&DM Diploma.
Project & Quality Management
Planning, follow-up, cross-team coordination and quality inspection, from my engineering years.
Education & qualifications
Doctor of Business Administration (DBA)
Royale Business College · in progress
Master of Business Administration (MBA)
Royale Business College · 2026
BSc Electrical Engineering, Communications & Electronics
Higher Institute of Engineering, El Shorouk City · 2014
Business Development Diploma
Business Development Institute, Egypt · coursework completed 2026